Customer and Brand Profile (USP)

Mojo’s current customer profile (from assessing regular patrons and engagement) is that of customers from LSM 6-10 (age ranging from 21- 55). This includes individuals that are employed, with upward mobility  and have disposable income for quality entertainment.

We then cater to our customers by providing them with a place to not only wash their cars, but to also experience good quality entertainment with people that matter to them, creating unforgettable memories.

What sets us apart is that we attract a crowd of like-minded individuals that share as well as understand our values. This has played an impactful role in our growth and how we do business. We play the kind of music that is vibrant enough for entertainment, but mellow enough to allow people to interact and enjoy the experience.